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Association Brain Food: 9.13.24

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James Young at Product Community shares ten revenue-generating product ideas. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. Host: Marketing General Inc. Product ideas. But how do you get it? More info/register.

LMS 265
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Association Brain Food: 10.4.24

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This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. –

NJ 254
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Association Brain Food: 10.11.24

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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Membership value. Association media. Call-a-member month.

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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 259
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Association Brain Food Weekly: 11.20.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research.

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How to Budget for Upgrading Your Association Management Software

MemberClicks

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Size of organization or annual revenue The size of your association and database plus the number and complexity of your features all affect your AMS price.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259